‘Our new-look fashion shop will beat brands’

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A NEW look fashion shop will open its doors to the public on Saturday at 10am.

Love to Give, of Berkhamsted High Street, is one of seven shops owned by Northchurch-based The Hospice of St Francis.

The clothes shop has been closed for two weeks for refurbishment.

Retail director Jackie Robinson said: “Love to Give is a brand new concept tapping into the current trend of shoppers being fed up with throw-away fashion.

“Today’s consumer wants something that has longevity of style. We look forward to welcoming everyone to shop.”

She said the Good Housekeeping Survey found that women are no longer brand addicts.

The guide, published in June, found that they instead seek the affordable vintage glamour of charity shops, Jackie said.