New Hemel Hempstead photography studio will be giving away free snaps at weekend branch opening

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Photography mascot Pixel the Bear will be welcoming visitors at the opening of a new town centre picture studio.

The cuddly bear will be just one of the attractions when The Picture Company opens its new branch inside Hemel Hempstead’s Marlowes Shopping Centre on Saturday.

There will be professional photo shoots for guests, a fun photo booth with props, a raffle with £300 worth of prizes up for grabs and a picture exhibition from 10am to 5pm.

Studio manager Kirstie Howard said: “Kids love Pixel and the whole family can take away a free professional photograph as a memento of the day.”