Biking enthusiasts in Berkhamsted now have a new shop to cater for all their cycling needs.
Lovelo Cycle Works opened its doors yesterday at its newly renovated site behind Proffitt & Holt estate agents on the High Street.
The business was the brainchild of Mark Harris and Tim Warrell, both local cycling enthusiasts, and they had been searching for suitable premises for the past two years.
Mark has 15 years experience in the cycle trade, and carries the title of social rep at Wendover’s biking haven Aston Hill. Tim, who has lived in Berkhamsted for the past 20 years, is a property consultant and a fellow cycling enthusiast.
Mark and Tim’s new venture is not a conventional shop, as it will consist of a front-end workshop and a rear showroom. Maintenance workshops for junior cyclists are also on the cards, as well as a useful bike hire service.
Lovelo Cycle Works will provide services, repairs, parts and accessories to those who enjoy road, mountain, BMX, commuting or leisure biking.
Tim said: “Berkhamsted and the surrounding villages are home to a huge number of cyclists of every denomination, so it’s remarkable that there has been no cycle business in the town for over a decade.
“Berkhamsted is the gateway to Ashridge and the Chilterns, providing some of the best cycling terrain in the south of England, both on and off road.”
Mark said: “It’s really exciting to have the opportunity to help cycling grow in the area and to be able to offer something unique that Berkhamsted has been missing. We encourage people to pop in, have a chat and a cuppa!”
Also part of the team is Lovelo’s consultant and lifetime road biking addict Simon Ekless. He will specialise in arranging cycle tours for charity fundraising and private groups, as well as offering vintage bike restoration and parts.
A formal opening event is planned for after Easter. Any preliminary enquiries can be sent to firstname.lastname@example.org.