Supermarket giant Marks and Spencer has vowed to work with a Tring community choir to raise money for Prostate Cancer UK.
The move comes after the Local Vocals filmed a cover of Rihanna hit S&M and changed the letters round to read M&S.
The choir contacted M&S with the idea of using the video to raise vital funds for the cancer charity, but the company said the video wasn’t right for the partnership.
However, the company wants to work with the choir to raise money in other ways.
An M&S spokesperson said: “While we appreciate the intention in this particular instance was well-meaning, the video wasn’t right for our long-standing partnership with Prostate Cancer UK.
“We are in dialogue with choir members to look at alternative ways to support their enthusiasm for the charity.”
Since the Local Vocals was set up just over a year ago, it has really taken off.
After offering taster sessions back in September, the choir went from strength to strength and now has 30 members, most of whom are women.
It’s run by Donna Wright and choir mistress Emma Brown, and the musical duo get the group singing contemporary numbers such as Moves Like Jagger by Maroon 5, David Guetta’s Titanium and of course, Rihanna’s S&M.
During term-time, the choir meets every Tuesday evening for two hours, from 7.30pm to 9.30pm, and always welcome new members over the age of 16.
No experience is necessary and those of all singing ability are encouraged to join in.
Those interested should contact Donna on 07734 365346 or email firstname.lastname@example.org.