Cheeky bottoms and Champneys? It’s all going well for Gorgeous!

Elle Terry-Dawson, owner of Gorgeous lingerie boutique in Tring
Elle Terry-Dawson, owner of Gorgeous lingerie boutique in Tring

A businesswoman from Tring is calling all confident ladies willing to bare their bottoms to come forward and enter a cheeky competition in the new year.

Elle Terry-Dawson – owner of Gorgeous lingerie boutique on the High Street – will be launching the new online web shop next year and needs those with delectable derrieres to don a pair of Gorgeous french knickers for the camera.

She said: “We’re looking for a lady to model our famous Gorgeous panties to go on our new website. Anyone who is over 18 and willing to bare their cheeky bottom is welcome to come in. We want to see all different shapes and sizes!”

Those who are brave enough can visit the boutique on the High Street and donate £1 towards Breast Cancer Care, before modelling the underwear in front of a panel of judges. The chosen bottom will be displayed for all to see on the new website, and the owner will receive some Gorgeous underwear as a prize.

The final date and time of the day is yet to be confirmed, but Elle said it will most likely be the second Saturday in January.

It’s all go for the 27-year-old, who has just this week sealed a deal with spa giant Champneys, which has its flagship location on the outskirts of Tring. The health spa is now stocking Elle’s silky offerings in its on-site boutique.

Elle said: “I’m really excited to have the opportunity to work with Champneys.”

Champneys boutique buyer Isabelle Purdew, wife of the spa’s owner Stephen, said: “I’ve bought bits and pieces from Elle before and I thought it would be nice to introduce that glamour into the boutique at Champneys.”

Isabelle said there are plans to hold an official launch event in February, just in time for St Valentine’s Day.