Theo’s retweet was a breath of fresh air

Theo Paphitis and Jane Hawkins
Theo Paphitis and Jane Hawkins

A Twitter mention from TV Dragons Den star Theo Paphitis gave a Hemel Hempstead firm a timely summer booster.

Zoe Douthwaite, joint-owner of Air Conditioning Technologies, in Winds End Close, sent a message on the social networking site to the entrepreneur during a weekly initiative called Small Business Sunday.

Mr Paphitis sent the tweet to his 374,000 followers, an action known as re-tweeting by users of the 140-characters-per-message website.

The air conditioning and refrigeration firm received a direct boost from the superstar businessman’s action. It gained nearly 200 more followers and orders. It has also been profiled on a new website exclusive to Small Business Sunday winners. Ms Douthwaite said: “It is great and very timely considering the beautiful weather we have been experiencing to have support from Theo because it’s been tough trying to raise our profile. He has recognised our hard work and helped spread the word.”