Firm invests in sales skill training

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A Tring company aims to increase customer satisfaction after investing in staff training.

On-line commercial vehicle broker Autorama, in Cow Roast, has achieved the Institute of the Motor Industry (IMI)-recognised Automotive Sales Specialist Award. It’s the equivalent of a City & Guilds qualification.

The company says it is the first firm of its type to gain a nationally recognised sales training award.

The six month programme, developed by automotive sales training specialist PAR Training and Development, combined bespoke training and personal coaching with skills assessments in the workplace.

Autorama is known for and