Friday marked the start of the month formerly known as November, which has now become synonymous with the growing of facial fuzz for charity.
For grooming product manufacturer Kent Brushes – which has had its iconic headquarters in London Road, Apsley, for more than 100 years – the annual Movember event is a chance to not only raise cash for men’s health causes, but also promote its historic brand to the masses.
The company – which is the oldest brushmakers in the world and has been passed down generations to current creative director Ben Cosby – first began supporting the lip-caterpillar cause in 2010, when it offered to create 3,000 specially designed mo’ combs.
Now in its fourth year, the company’s Movember militia have been busy in the process of making more than 90,000 unique, hand-polished combs, which handily fit on a keyring and reflect this year’s rock-themed campaign.
Most of the products will be sold with limited edition Gillette packs in Tesco stores, but Ben, 38, of Cholesbury, says the relationship with the charity has been beneficial for both sides.
He explained: “We have probably raised more than £50,000 for Movember so far and are expecting it to be popular again this year.
“Our specially designed mo combs are a talking point – the first thing you do when you go to the pub is put your keys on the bar, and seeing it gets people interested.
“All the profits go to the charity, but the PR we get back from it has been brilliant.”
Ben has kitted out his truck with slick Movember paraphernalia and hoisted a flag outside the Apsley base. The building’s logo has even donned a ‘tache for the month.
Handlebars, Fu Manchus and pencil styles will be sported by thousands of men supporting the cause throughout the month, but a speckle of stubble just won’t cut it. Click here to get the Kent mo’ comb.
For more on Movember and this year’s campaign, click here.