Fancy that! Hemel Hempstead store is hitting All Star heights

TV presenter Vernon Kay sports a bee costume from Hemel Hempstead's Backstage Fancy Dress during an episode of All Star Family Fortunes.
TV presenter Vernon Kay sports a bee costume from Hemel Hempstead's Backstage Fancy Dress during an episode of All Star Family Fortunes.

A fancy dress store is gaining an A-list customer base as its costumes have appeared on a television show.

Backstage Fancy Dress in Boxted Farm, near Hemel Hempstead, had one of its bee costumes rented by the crew behind ITV’s All Star Family Fortunes, and it was worn by presenter Vernon Kay on the show.

The store has supplied the show in the past, and has also provided many outfits for the Royal Philharmonic Orchestra. Joint proprietor Martyn Secunda said: “We are very reasonably priced compared to London so people will make the trip.”