The Snow Centre in Hemel Hempstead experienced its busiest day ever last weekend as the nation was hit with Winter Olympics fever.
Snowboarder Jenny Jones won Team GB’s first ever Winter Olympics medal on snow on Sunday – and it came as no surprise when The Snow Centre was inundated with customers eager to give the sport a go that day.
Since then, Lizzy Yarnold (pictured) has taken gold for Britain in the skeleton as interest in the Games has hotted up even more
As well as the flood of people through the doors, The Snow Centre has also seen an increase of 30 per cent on incoming calls, and website visits have rocketed.
Ian Brown, The Snow Centre managing director said: “It’s great to see so many people inspired to try winter sports.
“The Snow Centre Team are looking forward to introducing many more adults and juniors to fun on the snow and are eager to support experienced skiers and snowboarders progress their snowsports skills further.”