Store’s fundraising is Helping the Heroes

modelled by Help for Heroes ambassadors Dan and Jamie show off Debenhams' limited edition merchandise
modelled by Help for Heroes ambassadors Dan and Jamie show off Debenhams' limited edition merchandise

Debenhams in Hemel Hempstead have been saluting servicemen and women this week to raise money for Help for Heroes.

This year, Debenhams raised £75,000 nationally with a range of limited edition merchandise, modelled by Help for Heroes ambassadors Dan and Jamie (pictured). And they have been boosted further still by the team from the store at Riverside, who have been participating in a number of activities from bake sales to fancy dress.

Patrick Taylor, store manager of Debenhams Hemel, said the fundraising had created a real feel-good factor around the store as colleagues and customers gave generously.

“We will hold our next fundraising weekend in store at the beginning of March and are looking forward to devising new ways to ask shoppers to dig deep for this worthy cause.”

Help the Heroes volunteer, Fiona Gunning, was in store as the face of the charity to support the fundraising drive.

Help for Heroes’ mission is to deliver a lasting national network of support for wounded servicemen and their families. The charity aims to inspire and enable those who have made sacrifices on the country’s behalf to achieve their full potential.

Sitting alongside BBC Children in Need and Think Pink (Debenhams’ own breast cancer initiative) Help for Heroes is the third official charity partner supported by the Debenhams Foundation. The 200 year old department store chose the charities after feedback from its customers and employees.