When the USA’s oldest men’s clothing chain asked Dacorum workers to help make a bronze statue for its Regent Street outlet in London, they weren’t sheepish about it.
Nelson & Forbes made renowned firm the Brooks Brothers a sheep for the spot.
Since its unexpected arrival, Madison the sheep – named after the clothier’s oldest store in Madison Avenue, New York – has generated a huge amount of excitement and laughter.
Children and adults have been spotted posing for pictures, cuddling or even riding the sculpture, before gleefully sharing their photos of it on Facebook and Twitter.
Nelson & Forbes managing director Deborah Foster said: “Men in suits who you would not think would look at it side-step and have a little stroke of its head as they walk past.
“Children just climb all over it and its ears have change to a gold colour from all the people who have been touching it.
“This commission has been a wonderful boost for us as a company.”
Nelson & Forbes – based in Binghams Park Farm between Potten End and the Leighton Buzzard Road – has been hand-casting sculpture in bronze limited editions since 2009. Its products are sent all over the world.
Deborah, who lives in Berkhamsted, hopes the sheep will attract customers to buy bronze sculptures from her firm to give to friends and family for Christmas.
The sculpture has been entered into this year’s RIBA Regent Street Windows project for stores in the shopping hotspot to create magnificent architectural installations.
It was commissioned as part of Brooks Brothers’ collaboration with London architects Squire and Partners.