Eager shoppers armed with their trolleys queued outside to be among the first to pick up bargains on the opening morning of Hemel Hempstead’s first Aldi store.
Around 2,500 people visited the supermarket on Thursday.
It was officially opened by Dacorum’s deputy mayor Allan Lawson just before 8am. The influx of shoppers meant the budget store’s car park became full and motorists had to queue along Hemel Hempstead’s Redbourn Road for their chance to pick up bargains.
Area manager Hendrick Storm said: “It went really well. We were really busy. Allan Lawson was great and the customers seemed pretty happy.”
The supermarket employs 32 staff and the supermarket brand is hoping to open a second store in Hemel Hempstead’s London Road.