Help homegrown kids clothing company rock to the top in retail competition

Rockabye Baby
Rockabye Baby
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A Berkhamsted-based business set up by a yummy mumpreneur is getting the backing of a high street department store in a new competition.

The ‘Pop at Hof’ contest by House of Fraser is designed to support emerging businesses like kids clothing brand Rockabye Baby, the brainchild of Emma Parkes-McQueen.

Emma Parkes-McQueen of Rockabye Baby PNL-140514-092845001

Emma Parkes-McQueen of Rockabye Baby PNL-140514-092845001

As part of the Great Retail Revival initiative, shortlisted businesses selected by an expert retail panel are given the chance to sell their wares in House of Fraser’s flagship store on Oxford Street as well as online, until May 26,

If Rockabye Baby receives the highest number of sales, Emma will be given the opportunity to retail at House of Fraser for a year online and potentially in-store as a concession.

Emma, who lives in Berkhamsted and runs the business from her home while juggling being a mum, said: “It would be great if people in Dacorum can support me as a local business – people here know me as a Brownie leader and for my stall on the market. This could platform me to the next level of my business.

“It would be great to inspire other small businesses, because if we are not careful our high streets will become really monotonous. There is a great community here and if we support small brands we can bring back the high street.”

Click here to support Emma by buying her products through the House of Fraser website.

Click here for more on Rockabye Baby.