The air in Tring is thick with anticipation for the long-awaited Chilfest music festival this weekend.
Audiences will enjoy performances from the likes of Little Mix and 80s pop crooner Tony Hadley, all in the comfort of their small Hertfordshire market town.
Organiser Steve Butcher has been on site in Pendley Meadow, Cow Lane, with his dedicated team since Monday, and says emotions are running high.
“We’re very nervous and excited all in the same package. Everyone’s been so behind it and it’s been massively well received.
“We just want everyone to have an amazing time, because that’s what it’s all about at the end of the day.
“Hopefully the weather will be OK – at the moment, the weather forecast is looking reasonably positive.”
Steve owns Pitstone-based entertainment firm Universal Event Productions, and Chilfest is a celebration of the company’s 15 years in the industry.
The festival is a mixture of both contemporary and 80s retro pop, with confirmed acts being Britain’s Got Talent finalists Loveable Rogues, M People vocalist Heather Small, and Midge Ure from Ultravox, among others.
Site gates will be open from 4pm on both Friday and Saturday afternoon, with the first acts due on stage at 7pm.
Steve estimates the finish time to be 10.45pm on Friday and 11.15pm on the Saturday.
The event will raise vital funds for local charities Rennie Grove Hospice Care and Aylesbury Women’s Aid.
Since the pop concert was announced back in February, tickets have sold like hot cakes and have already hit figures of 11,000. Demand led to the decision to extend the box office deadline for an extra day until midnight on June 28.
Now tickets are only available at selected retailers in Tring and Berkhamsted, and will not be available at the gate on the day.
For the full list of retailers and more information about parking, visit www.chilfest.co.uk.