Could town get new brown tourism signs?

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TOURISM signs directing visitors into Berkhamsted from the A41 could be installed in time for the Olympics.

Paul Coleman, a committee member for the town’s Chamber of Commerce, told the Gazette he hopes they will help boost the town’s businesses.

Speaking at his group’s annual general meeting last Wednesday, he said the brown signs could direct people from Chesham Road towards the Lower Kings Road car park near Waitrose.

Mr Coleman’s plan is that the signs will read ‘Berkhamsted Historic Market Town’ and contain icons of a castle and an ‘i’ for tourist information.

He wanted them to include a picture of a canal boat - but he said Herts County Council did not like that idea.

He said: “They wanted to put in a camping sign, but I said, ‘There’s not something like that here.’”

He told the Gazette he is “quietly confident” that Dacorum Borough Council and Herts County Council support his plan.

After the meeting, he said the scheme could cost around £6,000 and would be funded by the Berkhamsted Chamber of Commerce.