MEET the inventors of a programme that scours the internet for firms to find out what has been written about them.
The software, called SocialGuru, is the brainchild of Ashridge Business School’s MBA graduates Atal Malviya and Punam Sandal.
It searches social networking websites like Twitter and Facebook to let companies know what has been written about them, where, when and by who.
The product also lets firms respond directly to the comments without logging into the site.
Punam (left) said: “The product is gaining wide interest among a large group of companies.”
For more information, visit the website of their company ODiMax Ltd at www.odimax.com.