Berkhamsted School students win best firm accolade for profit-spinning discount brochure

Berkhamsted School students set up the firm Element to sell Community Coupons.
Berkhamsted School students set up the firm Element to sell Community Coupons.

A PLAN by 10 teens to revitalise High Street firms has won them the title of best Young Enterprise firm in Herts.

The Berkhamsted School students devised a booklet, called Community Coupons, full of discount vouchers for the town’s independent traders.

The 17-year-olds then sold it on the town’s High Street for £5 and distributed it to schools in the area.

The scheme took in £2,500 in revenue for their company, Element – or £660 in profit after tax.

After winning the Herts title last Wednesday, Element hopes to be named best Young Enterprise firm in the East of England at Cambridge University on Monday.

Sales director Angus Hardy said: “We think it will be a big step up – but also a big opportunity to really show off our skills and shine.”

Element has already arranged a reprint of the brochure in September, so that it can continue selling it in Berkhamsted.

Its members have also been approached by people from Harpenden and Bishop’s Stortford, who want them to supply a similar brochure in their towns.

To learn more email communitycoupons@hotmail.co.uk